Join Springer Nature at the Frankfurt Book Fair 2016

We would be delighted for you to join us at the Springer Nature stand at this year’s Frankfurt Book Fair.

Over a year ago, Nature Publishing Group, Palgrave Macmillan and Macmillan Education merged with Springer Science+Business Media to create Springer Nature. Every day, around the globe, our imprints, books, journals and resources reach millions of people, helping researchers and scientists to discover, students to learn, and professionals to achieve their goals and ambitions. Our role has changed over time from a publisher to a partner in research, education and professional training. In this spirit of partnership, we warmly invite you to visit our stand.

At our 280-square-metre-stand, you will have the chance to see a wide range of print and online products and services from Springer Nature including – for the first time this year – Macmillan Education. In addition to our scientific books, journals and magazines, you’ll be to find out more about our broad range of scholarly and language learning products.

Make sure not to miss our Happy Hour with colleagues from the publishing industry. Starting at 5 pm, please come and join us to unwind after a busy day at the Book Fair.

Stand plan Hall 4.2 F8

Our publishers at the fair

Wednesday, October 19, 2016

11.30 am – 12.00 noon / Hot Spot Education 4.2 / Hall 4.2
Author at the booth, Presentation / organized by: Springer

Personality – the search for individuality

Prof. Dr. Christian Montag (author)

Our personality has the ability to influence everything from our life expectancy and financial decisions to the way we use smartphones and the Internet. What really shapes our personality? Does it come from nature or nurture? Do brain scans offer insights into an individual’s personality? Personality expert Christian Montag explains whether we can change our personalities and, if so, how.
(Book title: Persönlichkeit – Auf der Suche nach unserer Individualität)

Thursday, October 20, 2016

11.30 am – 12.00 noon / Hot Spot Education 4.2 / Hall 4.2
Author at the booth, Presentation / organized by: Springer Gabler

Germany 4.0 – The key to successful digital transformation

Prof. Dr. Tobias Kollmann (author), Dr. Holger Schmidt (author), Sascha Lobo

Digitization has now reached traditional business sectors; Google, Facebook and co. are forging ahead – and they’re changing the rules. In an interview with Sascha Lobo, Tobias Kollmann and Holger Schmidt explain these changes, outline how Germany can become a strong player in the digital economy, and suggest what a digital master plan for Germany could look like.
(Book title: Deutschland 4.0 – Wie die Digitale Transformation gelingt)

Friday, October 21, 2016

11.30 am – 12.00 noon / Hot Spot Education 4.2 / Hall 4.2
Presentation and quiz, Author at the stand / organized by Springer

How do young people tick? Quiz on the SINUS Youth Study 2016

Peter Martin Thomas (author), Christine Uhlmann, Juliane Langer

How do young people live and experience everyday life? The authors of the SINUS Youth Study 2016 present their findings in the form of an interactive quiz and talk: As a participant, you will be immersed in the world of young people and experience their goals and values, as well as discover the role that mobility, sustainability and digital media have on their lives.
(Book title: Wie ticken Jugendliche 2016? – Lebenswelten von Jugendlichen im Alter von 14 bis 17 Jahren in Deutschland)

1.30 pm – 2.00 pm / Hot Spot Education 4.2 / Hall 4.2
Panel discussion, Author at the booth / organized by: Springer

Lean back and career: Women in the digital world

Christine Kirbach (author), Beverly W. Jackson, Nina Ranke, Xiaoqun Clever, Carola Lichtenberg

A panel of top women managers discusses the relevance of feminine leadership qualities in the digital age. The Lean-back principle, which stands for a new self-concept of female leadership, plays a central role. With Lean in, Sheryl Sandberg made the topic of women and leadership a matter of course. Lean back expands and rounds out this perspective.
(Book title: Die LEAN-BACK-Perspektive: Leadership heute – 42 inspirierende Wege erfolgreicher Frauen)

Saturday, October 22, 2016

11.30 am – 12.00 noon / Hot Spot Education 4.2 / Hall 4.2
Author at the booth, Presentation / organized by: Springer

Dinner is served: Anthropocene cuisine

Prof. Dr. Reinhold Leinfelder (author), Alexandra Hamann (author)

The food we eat leaves its mark on the ecosystem. Where and how this manifests itself and how it concerns every one of us is the subject of the entertaining science cartoon Die Anthropozän-Küche. Reinhold Leinfelder and Alexandra Hamann explain how the wooden spoon has become a driver of globalization.
(Book title: Die Anthropozän-Küche: Matooke, Bienenstich und eine Prise Phosphor – in zehn Speisen um die Welt)

2.00 pm – 3.00 pm / Hot Spot Education 4.2 / Hall 4.2
App-Presentation, Author at the booth / organized by: Springer

Learning to read quickly and easily with a new app

Dr. Fritz Jansen (author), Uta Streit (author)

This app uses psychological research findings to speed up the process of learning to read – the underlying IntraActPlus concept, well known from Lesen und Rechtschreiben lernen nach dem IntraActPlus-Konzept, offers an alternative to the heavily criticized teaching methods currently used in schools and private lessons. With the app, it’s not just children who can benefit but also adults who are unable to read and migrants can learn to read completely independently thanks to the app’s auditory feedback.

3.00 pm – 3.30 pm / Springer Nature Stand / Hall 4.2 F8
Presentation and Demonstration, Signing ceremony / organized by: Springer Gabler

The secrets of successful YouTube marketing

Oguz Yılmaz (author), Prof. Dr. Marc Oliver Opresnik (author)

At the Springer Nature booth, YouTube legend Oguz Yılmaz, aka Y-Titty, and Marketing Professor Marc Oliver Opresnik present their book, in which they reveal the secrets of successful YouTube marketing. They demonstrate how to integrate this medium into a modern digital marketing strategy, and how businesses, freelancers, the self-employed and, of course, YouTubers can effectively reach their target groups.
(Book title: Die Geheimnisse erfolgreichen YouTube-Marketings – Von YouTubern lernen und Social Media Chancen nutzen)

3.30 pm – 4.30 pm / Hot Spot Education 4.2 / Hall 4.2
Panel discussion / organized by: Springer

Torn medics? Between care and economics

Prof. Dr. Ulrich Deichert (author), Dr. Joachim Steller (author), Norbert H. Müller

A panel discussion on one of the most satisfying and simultaneously most demanding professions – medicine. In addition to medical expertise, a chief physician needs to have social and communication skills, leadership qualities and a talent for organization. And, with the increasing commercialization of hospitals, a head for business is also required. How should a chief of medicine react?
(Book title: Traumjob oder Albtraum – Chefarzt m/w Ein Rat- und Perspektivgeber)

Sunday, October 23, 2016

11.30 am – 12.00 noon / Hot Spot Education 4.2 / Hall 4.2
Author at the booth, Presentation / organized by: Springer

Quirky Quarks – Cartoons and humor in physics (in German and English)

Dr. Boris Lemmer (author), Dr. Benjamin Bahr (author), Rina Piccolo (cartoonist)

Fans of quantum physics, cosmology and The Big Bang Theory series brand of humor have come to the right place: With the help of amusing illustrations, the authors of the physics cartoon Quirky Quarks explain wormholes, antimatter, dark energy and other physical phenomena in simple terms. An entertaining journey through the exciting world of physics awaits.
(Book title: Quirky Quarks – A Cartoon Guide to the Fascinating Realm of Physics)