Maximize your visibility

Promoting your research effectively after publication

Publication is not the end result of a research project - it’s now time to communicate and disseminate your findings further!

Scroll down the page to see our top tips on how to share your work with audio and video, with advice on how to make this content yourself as well as guidance on purchasing a professionally produced video abstract from Research Square.

We have also compiled free tips and tools for how you can promote your work beyond publication from resources around Springer Nature, from social media know-how to tips on writing for a lay audience. Click on the links below to view these free resources from Nature Research, Springer, and BMC.

Free promotional resources from around Springer Nature

Create your own video summary

Video summaries or audio podcasts are a great way to promote your research to a non-specialist audience.
You could create a 1-2 minute video or podcast explaining your work and findings.

Get started

  • Write a transcript so you don't veer off- track
  • Speak slowly and clearly, taking pauses after each sentence 
  • Record in a quiet, ideally soundproofed, room. Test the volume and lighting before recording

What to include

  • Briefly describe the background and the wider importance
  • Simplify your method or experiment to the key points of interest
  • Summarise what you found, and why this is important. What should be done next?
  • Include images, photos or short clips

How to share

  • Host the video on your own websites, blogs and institution intranets or lab pages
  • Share on all social media accounts, using relevant hashtags to raise its visibility. Encourage colleagues to share too. 
  • Display your video at conferences (e.g. alongside or in lieu of a poster, or as a short-summary presentation)

Purchase a professional video summary

A professional video service can help you to reach a global audience. 

Research Square offer short animated video summaries to help you to explain the key message of your paper in a professional, creative and unique way.
At Research Square, the video production team is composed of professional science writers, voice-over artists, illustrators, and animators with graduate-level scientific training from top US research universities.

Research Square offer a Video Abstract service, to include: 

  • a 1–2 minute animated video explaining the key findings from your paper
  • a PowerPoint slide deck of images from the video to use in presentations
  • your video posted on thier YouTube and Vimeo channels, tagged with keywords, a short title, and a description, as well as an article link to make your video more discoverable
  • an author checklist with tips and resources to help you maximize the reach of your video

Pricing: US$1,500 | Average Production Time: 3–4 weeks

View the infographic

​​​​​​​Video_abstract_infographic © Springer Nature 2021​​​​​​​

See examples of Video Abstracts created for Springer Nature authors

Teaching computers to diagnose cancer

Wen et al 2016. 3D texture analysis for classification of second harmonic generation images of human ovarian cancer. Scientific Reports 6: 35734. Read the article here (open-access)

The hidden work of pets in helping people with mental health problems

Brooks et al 2016. Ontological security and connectivity provided by pets: a study in the self-management of the everyday lives of people diagnosed with a long term mental health condition. BMC Psychiatry 16: 409. Read the article here (open-access)

Deep space travel’s radiation problem: what cosmic rays do to brains

Impey et al 2016 Short- and long-term effects of 56Fe irradiation on cognition and hippocampal DNA methylation and gene expression. BMC Genomics 17: 825. Read the full article here (open-access)

Programmatic conversion of crystal structures into 3D printable files using Jmol

Scalfani et al 2016 Programmatic conversion of crystal structures into 3D printable files using Jmol. Journal of Cheminformatics 8: 66. Read the full article here (open-access)​​​​​​​

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