You have every right to be proud of your work and your publication. So, what are the best ways to tell your peers and the wider community about it? There are exciting opportunities to promote your work with social media posts, interviews, or animated video abstracts. To help you get started, we've gathered a selection of tools and tactics here.
How you can promote your book
Author toolkit
New authors will receive bespoke marketing assets for their book, including a promotional flyer, social media images compatible with a range of social media platforms, and an email signature banner.
Involve your institution
You may want to ask your university's or institution's communications department if they can help: your book contribution might be suitable for press coverage. If your institution has a social media profile, blog or podcast, ask them to share your work, consider writing a guest post, or offer to give an interview.
Leverage social media
Social media offers you a direct and accessible platform to engage with wide audiences and promote your book.
- Identify an appropriate channel to promote your work, ask your colleagues which platforms they are actively using.
- Become an active and trusted member of the online communities that may help promote your publications. connect with like-minded people and communities
- Curate your content to make your posts more appealing: Include images or videos and relevant hashtags.
- Allow for wider discovery of your content by promoting yourself, your organization, your books, chapters or articles: Share insights, personal websites, social media, blog posts, and updates on your book, foster discussions, and facilitate interactions.
- Make it trackable: Be sure to include the book's title and either its ISBN, its DOI or a link to your book on our content platform link.springer.com. If you like, you can shorten the URL with Bitly or similar tools.
- Use the social media buttons on our platforms and write posts directly on your professional and private social media accounts to share your publications with your peers
- Only frequent input can make social media an effective research promotion tool. Post frequently and regularly. Using a schedule may be helpful when you are active on more than one network.
- Paste a link to your social media profile into your email signature.
Springer Nature Index Check Tool
Is your content indexed on Scopus or Web of Science databases? Springer Nature offers an Indexing Check Tool to quickly verify if your content is already indexed. Request indexing automatically, without the need for manual data entry. Discoverability made easy and time saved.
Book reviews
If someone has shown interest in reviewing your book or you have questions about the process, get in touch with our support team.
Networking and sharing: conferences and events
Conferences are where your community gathers. Why not use the opportunity to talk about your book, host a roundtable, meet the author breakfast or organise a drinks reception.
Read how some of our authors have used conferences to promote their book
