To reach the greatest number and widest range of readers, Springer Nature applies an effective mix of marketing and promotion for your book.
Find out below how Springer Nature effectively employs marketing and promotional strategies to support your book’s visibility and expand its readership.
- A homepage for your book Upon publication, your book automatically gets a promotional homepage. Authors are supported on how to communicate their published book to peers and the broader community.
- Providing you with promotional tools: New authors will receive bespoke marketing assets for their book, including a promotional flyer, social media images compatible with a range of social media platforms, and an email signature banner.
- Dedicated marketing, library sales and support teams have developed a variety of eBook licensing options and closely collaborate with customers worldwide to ensure academic and corporate libraries can offer their users the best possible service.
- Online shop promotion. Your book will be promoted on our online shop, which features new releases, seasonal sales, best sellers and foundational literature, and can be browsed by subject.
- Distribution. Trade sales colleagues work closely with booksellers to help further distribute your book to individual readers.
- SEO. Individual customers will easily find your book via search engines—our pages are continually optimized for Google, Bing, Google Scholar and other search tools.
- Targeted email alerts and campaigns inform readers about books and related products in their selected disciplines. For example, we have initiatives in advance of conferences, highlights campaigns, in connection with open access events, related to sustainable development goals, or special sales programs.
- Social media reach. We keep existing and new audiences informed and engaged across a broad range of subject-specific and interest group-focused social media accounts across channels. We promote conferences and run special campaigns both on a discipline and product level, such as book raffles, photo contests, and product or content highlights.
- Enhancing your book's visibility with your target audience at conferences. Springer Nature attends significant industry exhibitions and (virtual) conferences each year. To encourage engagement, we offer special discounts for conference participants and use social media activities to enhance interest and raise awareness.
- Multiple formats. Any Springer Nature book. Anywhere. Anytime. Our goal is for researchers and students to find and use the books we publish—when they're looking for them; when they need them. We break down barriers between your book and your readers by publishing in print, pdf, eBook and MyCopy format.
- Encouraging book reviews. We make it easy for book reviewers to review your book by providing them with an immediate electronic copy.
- Interested in the impact of your book? The Book Performance Data, available on Springer Nature Link shows the book’s usage, citations and metric scores.
